If you’re building a career as an NFT artist, Twitter is the only social media platform that matters. Here’s why 👇
Clubhouse, Twitter, Facebook, Instagram. You can now find NFTs on all of these platforms as the interest in crypto and crypto art has increased. Artists are constantly looking for new ways to promote their work.
With the increase in digital art on the blockchain, artists may be wondering how to get their work seen or noticed by potential collectors. Based on traffic data, it appears that when it comes to traffic to the major NFT platforms, only ONE platform does the trick. Read on.
17.5% of the web traffic to @opensea comes from social media. 𝟱𝟱% of that traffic comes from Twitter.
22% of the web traffic to @rariblecom comes from social media. 𝟱𝟰% of that traffic comes from Twitter.
50% of the web traffic to @withFND comes from social media. 𝟳𝟱% of that traffic comes from Twitter.
We’re starting to see a pattern here.
11% of the web traffic to @niftygateway comes from social media. 𝟱𝟭% of that traffic comes from Twitter.
39% of the web traffic to @makersplaceco comes from social media. 𝟱𝟭% of that traffic comes from Twitter.
Suffice to say, if you are an artist and want to use your social media presence to channel potential buyers to your NFT gallery and you’re not all in on Twitter, you’re misallocating resources.
That being said, if you are planning to invest time into any other social platform, there is a surprisingly large and underutilized opportunity to capture the attention of the NFT community on YouTube. In 4 of the 5 graphs shown above, YouTube was second in driving traffic to the platforms.
A few people understand this and have begun to use YouTube to their advantage.
Those few include @NFTSiblings, @garyvee and @DefiantNews, the last of whom are the visionary creators of The Greatest NFT Film That Will Be Ever Made (that’s not an exaggeration, you really have to watch this film)
Knowing this, how do you win as an artist on Twitter? The answer is:
And don’t bother posting your work under ‘shill me your art’ threads. We all know that’s a waste of time.
Nifty Table crunches data. You can find him on Twitter. He is a proud Ghanaian 🇧🇴